Whole plays
Media budget ÷ assumed cost per play, rounded down. Any remainder is shown as unallocated budget.
Campaign calculator
A budget.
A starting point.
Explore how an assumed cost per play changes potential delivery. This tool is not a quote, a booking or a forecast of live inventory.
Illustrative delivery
2,500
possible whole plays within this media budget
- Average plays / location / day
- 35.7
- Modelled media spend
- £250.00
- Unallocated budget
- £0.00
- Management fee
- £0.00
- Total planned cost, ex VAT
- £250.00
These are delivery calculations, not estimated people or impressions.
How it is worked out
Simple maths.
Not a delivery guarantee.
Daily average
Whole plays ÷ locations ÷ campaign days. This is an even-distribution assumption, not a schedule reservation.
Actual availability
Screen suitability, approval, operating hours and inventory limits can reduce delivery. Final terms are agreed before booking.